Monday, October 6, 2008
Saturday, October 4, 2008
Predictive Dialer System
Predictive dialer systems are generally used by telemarketing organizations involved in B2C (business to consumer) calling, because sales representatives require more customer contact time. Market survey companies and debt collection services that need to contact and personally speak to people by telephone may also use predictive dialers. To automate all sorts of calls, predictive dialers are used as a quick and easy way rather than manually by a call center, such as customer service callbacks, or welcome calls for new customers.
Predictive dialer systems have features such as automatic call distribution (ACD), interactive voice response (IVR) and call recording that has added a new dimension to the predictive dialer and auto dialer capabilities of this system.
Voice broadcasting with text-to-speech software acts as a unique solution that is ideally suited for ACD and IVR outsourcing. The computer telephony software opens this phone system to outside applications and developers.
Some predictive dialer systems have an extra edge in efficiency and productivity not available in other dialing systems, the agents have the option at any time during a call to click on the "answering machine message" button or "3rd party message" button.
When the "answering machine message" button is selected, it plays the digitally recorded message to the answering machine, allowing the agent to be available for the next dialer-generated call. If the "3rd party message" button is clicked, it plays a digitally recorded message to the called party, releasing the agent to handle the next call.
When combined with customer relationship management (CRM) software, the predictive dialer system is a complete call center software solution. With the new predictive dialer system revolutionizing predictive dialing, the call center can become more productive with more calls handled by fewer agents, including work at home employees. The modern predictive dialer systems far outpace old predictive dialer technology.
Predictive Dialers provides detailed information on Predictive Dialer, Collection Predictive Dialer, Predictive Dialer Software, Predictive Dialer System and more. Predictive Dialers is affiliated with Free Phone Answering Service. |
Friday, October 3, 2008
Use Outbound Telemarketing To Generate Leads Business Cold Calling Does Work
The phrase "cold calling" sends chills down the spines of many businesspeople. It's often viewed as an intimidating, difficult, and boring process and that means it doesn't get done as often as it should.
However, outbound telemarketing campaigns are a great way to reach a group of targeted prospects or customers to communicate a message, gather feedback, and determine a next step for the relationship.
In many companies, sales reps should make hundreds or thousands of cold calls every month to set appointments and/or generate leads. But busy reps usually prefer to work on closing their existing pipeline. Prospecting often slips on the priority list; as a result, the sales pipeline isn't always filled with new prospects.
Specialize for better results
If cold calling is an effective way to introduce your company to new prospects, don't ignore it. Instead of forcing a sales team to devote time to prospecting, many companies use an in-house or outsourced telemarketing group to make a high volume of calls, find decisionmakers and qualify leads for the field sales group.
When telemarketers handle prospecting, salespeople can spend 100% of their time selling and closing. Your company can produce more revenue in the same amount of time; your reps earn more commission, they're doing what they love, and they're more satisfied with their jobs.
Forecast and budget; determine whether to build in-house or outsource
- Estimate your call volume, then think about hours of operation, fluctuations in call volume, and the skill set you'll need in your reps.
- Your call volume also drives your headcount, software, phone system and the office space you'll need.
- These requirements will help you decide whether to use a vendor or hire and manage a team in-house. If you look at vendors, the requirements will make your discussions easier and faster.
- Budget for everything including headcount, software licenses, bonuses and management.
Develop good scripts
Reps will need to capture attention, build value, and close; a good script will help them do it consistently.
- Make your scripts conversational, simple, and focused on the end goal.
- It helps to make and listen to calls as you're developing and refining your script. What looks good on paper may not work on the phone.
- Get feedback from your team as well.
Train and coach your team
Regular coaching and quality assurance is crucial.
- Engage your reps, role-play and guide them through calls.
- Listen to calls regularly, evaluate your reps and coach them to improve their performance.
Make it fun!
Telemarketing is a tough job and turnover is a big issue.
- Make things fun with contests, events, and other incentives.
- Make their space comfortable and interesting tiny cubes, old chairs and windowless rooms don't put a smile in anyone's voice.
Report your results
- Define the reports you'll need -- your system may not be able to provide all of the data, but you can probably find an alternate solution.
- Use reports to consistently evaluate progress and improve your campaigns.
It's all about execution, so manage your team and devote the resources necessary for success. If you'd like more help, email us at info@marketingmo.com and we'll send you a free outsourcing tool to help you determine whether you should build your campaign in-house or hire an agency.
James Sagar is one of the creators of the Marketing M.O., web-based software that delivers marketing strategy, guided best practices and interactive tools in 29 business marketing subjects. James also contributes to the Marketing Tips from the Trenches blog. |
Thursday, October 2, 2008
Selling Carwash Services By Phone
Most car washes make money by washing cars for individuals, but what some of the car washes do not realize is there is quite a bit of fleet business out there that they are probably not tapping into. Consider if you will such companies as;
- Rent-A-Car Agencies
- Municipality Fleet Vehicles
- Shuttle Rideshare Vans
- Pizza Co. Delivery Vehicles
- Auto Parts Delivery Vehicles
- Limousine Companies
- Taxicab Companies
- Security Guard Companies
The best way to do this is to get the yellow page phone book out and make lists of names of companies that have fleets of vehicles and the phone numbers. I also recommend that you get a Chamber of Commerce directory and buy a Book of Lists.
Next, it makes sense to find the decision maker and invite them into the carwash for a free car wash on a company vehicle or their personal car and schedule an appointment. When they come in the carwash owner should advance that car to the front line and talk with the customer as the car's been washed.
Then offer them a low-priced fleet discount based on carwash coupons, which they can buy in advance. This is how I recommend selling Fleet services for a carwash and it all starts with a simple phone call. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
Wednesday, October 1, 2008
Relationship Building 101 Just Call Them To Say Hello
There are a million reasons to call a prospectall of them proper and official.
For instance, you can call to tell them about a special sale, to introduce a new product, to alert them to a company-sponsored event.
You can remind them to stock up on an item that is facing an impending shortage. The list, as you know, goes on.
But, there is one reason to call that never goes out of style, and it earns you lots of relationship credits in the Bank of Human Appreciation:
Just calling to say hello.
We do this with family and friends, so why not with clients?
I suspect many of us feel we're wasting everybody's time if we don't begin a conversation with an official, sanctioned reason for our communication. Maybe, we feel we're going to embarrass ourselves by making nothing but small talk.
But here's what happens when you have no official agenda. After asking Bill if he's been getting out on his boat, or up to the mountains for a little skiing, he'll open up and generate an official reason for the call.
He'll probably say, "You know I was thinking about you the other day. I know a guy who could probably use your services."
Wow, that's a referral. I can't tell you how many salespeople complain that they feel odd asking for referrals. Isn't it nice when they just crop up, seemingly by themselves?
This is just the type of serendipitous perk that you get when you call for the heck of it.
I've found that it's also a good time to hear what's happening of consequence in your client's industry. When I speak to my university contacts around the county, I make a point of asking what courses are doing especially well for them.
Always, I hear about new ones that have been flying, to that point, totally under my radar. I may not want to offer the same programs, but knowing that more resources are being placed behind them tells me something about the future direction of my sponsors.
When I check in with the next campus, situated hundred or thousands of miles away, I can mention what seems to be working for my other client.
Because your conversation doesn't have an official agenda, it's very relaxing, and that mood is conducive to doing more business. Everybody appreciates interactions that carry less stress.
You don't want to overdo these calls. One a month, or every other month, might do wonders for you and for your customers.
Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com
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