Friday, November 7, 2008

Do Not Dismiss Telephone Sales Potential

Writen by Lance Winslow

If you own a business then you need to be aware of the value of the telephone and how you can use it to increase your company's sales potential. Many businesses make mistakes by not training their employees to use the telephone correctly. Communication, sales and customer service go hand-in-hand. You might be surprised how many sales you are losing due to your own employees not handling the telephone correctly.

Most seas and business management executives will recommend that you do an audit of your telephone usage in your company. Monitor the phone calls for a week and how each employee is handling customer questions, complaints and sales. In doing this you will find it there are simple things you can do in ways you can train your employees to be more effective on the phone and increase your sales.

One of the biggest complaints the customers make is how they are treated on the telephone from companies they do business with. Certainly you have heard your friends complain about credit card companies, the phone company, airline reservations or been put on hold in the middle of a phone call. Perhaps you two have been stressed out during telephone calls to the companies you do business with and perhaps you have promised yourself that you will never do business with that company again.

You can see exactly what happens in such cases when you look at things from the customer's perspective. Yet, when you run the company often you not think of how the customer feels on the other into the phone. There are simple psychological things that you can say to customers while on the phone to make their buying experience more pleasurable and in doing so you will increase sales.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

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