"Rumors about my death have been greatly exaggerated," a famous man once quipped.
The same can be said for the business of cold calling.
By now, you've seen the ads, and very possibly one of them will be placed next to this very article, proclaiming: "Cold Calling Is Dead!"
That statement is like a monkey picking up a violin, mangling the strings, and concluding that this thing doesn't play!
In the hands of a primate or a primitive, a telephone is nothing more than a blunt object, good only for knocking other dummies over the head.
In the hands of a true professional, it is a Stradivarius. It can embolden, uplift, and transport people to new understandings and lasting relationships.
Would you seek the help of a known procrastinator to teach you time management skills?
Of course, you wouldn't.
Would you expect an ultra-shy person to assist you to become a dynamic public speaker?
Heck, no!
Then how, may I ask, can someone who so disrespects the phone, it's power, its immediacy, its directness, cost effectiveness, ability to create give and take and real time feedback; how could we expect such a disadvantaged soul to teach us anything about SELLING?
Do yourself a favor. Check out one of my best-sellers at the library. I'd look at YOU CAN SELL ANYTHING BY TELEPHONE! Or, if you prefer, try REACH OUT & SELL SOMEONE.
Both are good, established primers on telemarketing that should help anybody, even a Doubting Thomas who tries to build his business reinforcing people's fears instead of leading the way to overcoming them.
Dr. Gary S. Goodman, President of http://www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone and Monitoring, Measuring & Managing Customer Service, and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com
For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com
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