Telemarketing Lists

Writen by Damian Sofsian

Telemarketing plays an important role in today's marketing campaigns. The right strategy used in the campaign results in huge profits. For the attaining of right results, the company must target the right customers. Telemarketing lists are therefore prepared well in advance before the launching of a marketing campaign. Good telemarketing lists help to generate maximum results out of a marketing campaign.

Telemarketing lists are prepared based on criteria such as consumer location, income, age, ethnic background, children's age, hobbies, education, marital status, surnames, mortgages, and other such personal information. Many agencies specialize in preparing telemarketing lists. They have at their disposal huge databases of customers of various backgrounds and localities. Depending on the requirement, names are filtered out from those databases. Telemarketing lists are prepared by marketing experts after doing a lot of research and customer profiling. These customized telemarketing lists are then forwarded to the marketing agencies, which, in turn, target the right audience to get the maximum results.

Telemarketing lists are also prepared for business-to-business marketing. Lists pertaining to business establishments are prepared using criteria such as number of employees, location, number of years in business, type of business, credit rations, gross sales volume, trademark codes, population codes, employees per office, and number of employees belonging to individual job titles. These telemarketing lists help companies to identify potential partners for their future business initiatives.

Telemarketing lists are available from a number of agencies for a fee. Agencies preparing these lists have to constantly update them. They have to carefully exclude the names in the do-not-call lists during the updating process. Customers who do not want to be contacted over the phone enlist their numbers in the do-not-call lists. A marketing company calling any of the enlisted customers is liable to attract legal actions. Agencies preparing telemarketing lists must carefully include do-not-call consumers.

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