Telemarketing Vendors Cant Compete With Internal Operations

Writen by Andrew Rowe

Lots of companies look to outsource their lead generation to telemarketing vendors that provide turnkey services for calling into prospect accounts and qualifying leads. In fact, our own company has experience providing these services to clients. I'm here to tell you today that this process of outsourcing your telemarketing to a tele-services firm probably is not a very efficient or cost effective way to do business in today's day and age.

Why? Well, it's been proven that telesales and telemarketing is a strategic part of most companies' competitive arsenal today. Companies that outsource telemarketing or telesales typically pay a much higher price per lead and gain a lot lower lead intake, than companies that actually perform those functions in-house.

If your company has been outsourcing its lead generation to a teleservices firm, you might want to consider taking this function in-house. If you're concerned that you don't have the expertise to do telemarketing, consider employing the services of a good inside sales consulting firm. The good ones have experienced inside sales managers who are capable of setting up the process, recruiting the people, training them to the process and managing them to a defined set of outcomes or metrics. A good telesales consulting firm can help you to take a core competency away from your telemarketing vendor and convert it into a core competency within your company. In the process, you'll improve your overall sales efficiency and gain improved oversight and the ability to continuously improve your selling model. You'll also lower your cost per lead.

Cube Management helps companies accelerate their sales, by providing the Sales & Marketing talent they need to grow their business. Cube is a leading recruiting and consulting partner to mid-market and emerging growth companies in the technology, manufacturing, healthcare and business service sectors. We work across the spectrum of Sales, Marketing and Business Development, providing holistic solutions that drive revenue and profit success. Cube Management combines Strategy, Process and People, to produce great results. Download the Cube Management Recruiting Guide and the Cube Management Inside Sales Guide.