Mobil oil change businesses need to sign up fleet customers in order to make money. It is very hard to make high profits on service operations in a Mobile oil change business if you are constantly doing personal cars only.
However, when doing fleet oil change services all the vehicles are lined up in a row and therefore you can make more money faster and most of the vehicles are the same type and therefore use the same oil filters. This cuts down on inventory and speeds up the service and therefore such efficiencies mean greater profits.
The easiest way to sell fleet oil change services is by telephone and the best place to get lists of customers is to go to business directories to find them. It is also a good idea to co-brand with another local company that does other Fleet services such as tires, signage or mobile fleet watching to get phone lists and contact names to call.
When calling fleet oil change customers on the telephone is important to have a prepared two sentence speech explaining what you do. For instance you might say; we do fleet oil changing services, while all your vehicles are parked in a row and they're not being used and then we conveniently bill you once a month, are you interested?
Why is important to keep it so simple? Because when you are a cold calling customers of this type they are generally very busy and do not have time to talk. But because they are so busy this is one reason why they need your service so much. I hope you will consider this when doing telephone sales for fleet oil change services in the future. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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