Not all telephone sales are actual sales. Sometimes companies try to recruit customers rather than sell them. In other words the goal of the phone call is not to sell the customer anything but to recruit them for word-of-mouth advertising or to tell friends or invite them to a function or into the store. But the goal is not to sell but only invite them to come have a look see or recruit them in some way.
There is a big difference between teleselling or telephone sales and the recruiting of customers, clientele or potential buzz marketers or word-of-mouth advertisers. When teleselling to recruit you are looking for Peppers. For instance, remember that Dr Pepper commercial where they said; He's a Pepper she is a Pepper wouldn't You like to Be a Pepper too?
The teller recruiter has a job and that is to recruit the person on the other line to join with them. There are different tactics for recruiting people on the phone and they are dissimilar in some ways to telephone sales and very similar in other ways.
To do this properly first the telemarketer must explain to the customer that they are not trying to sell them anything or obligate them in any way moreover this is to invite them to an event or to join with them in spirit. The Tele recruiter is to become their friend and invite them or recruit them. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
No comments:
Post a Comment